Automation. There’s no question it’s impacting nearly every industry, and we’ve all experienced it in our daily lives–whether self-ordering at a kiosk, letting a car parallel park itself, or trying to navigate a chatbot menu while online shopping.
But for insurance brokers whose focus is client services–there’s a fine line between creating efficiencies and removing key elements of human interaction that drive business relationships. Brokers can’t afford to get left behind as the insurance industry continues to adopt new technologies, but at the same time that personal connection is vital for creating a great client experience.
Insurtech solutions cannot fully automate a broker’s job. Brokering successful risk transfers requires higher levels of thinking and human problem-solving than tech can provide on its own. Instead, insurtechs should deploy artificial intelligence and other technologies to remove administrative and burdensome paperwork from brokerage’s daily workflows so that their talented staff can spend the majority of their time serving their clients, solving complex problems, building relationships, and growing their book of business.
That’s the approach TrustLayer is taking – and it’s why we’ve seen such enthusiasm for our solution from leading brokerages across the country. We’re excited that dozens of the top 100 brokers are using our AI-powered risk management solution. Just last week, we signed a partnership with Acrisure, a top-10 global insurance broker and fintech services provider.

We’re already successfully working with several Acrisure Agency partners, including PentaRisk, a leading brokerage that specializes in serving the construction, manufacturing, real estate, hospitality, habitational and staffing services industries. We recently caught up with Jim Untiedt, President of PentaRisk, to understand his experience with TrustLayer. Here’s what he shared with our team about what makes our solution so valuable to his brokerage.